I've reached a milestone in business!
This is the MOST important lesson I've learned.
Guess what Reader!
My business officially has a shiny new visual brand AND a home on the internet! My website is live!
If I can be vulnerable with you and share a little real talk, February was a short and challenging month for me.
My bank account in January told me that I had a successful month. My bank account in February is singing a slightly different tune.
The funny thing is, I still got new business in February.
But because the tangible money collected was less than what it was in January - because I feel short, according to the goal I set for myself in February - my brain wanted to tell me that I failed.
It sounded sirens and sent smoke signals to warn me and to protect me from traveling down a path of unknown and uncertainty.
So the most important lesson I've learned in business is to flip the script and focus on all the things that DID get accomplished this month.
Just because the financial return I was aiming for wasn't reflected in the books this month, it doesn't mean that it isn't in motion and on it's way.
Who doesn't love a little before and after?
Let me show you the DIY I was working with before my professional branding overhaul.
You can expect to see some changes.
There are a lot of places where I'll need to incorporate the new and improved brand. This newsletter being one of them. So a new look is on it's way!
In the meantime, if you're curious about who's responsible for my branding (which I'm absolutely obsessed with!), you should totally check out Amanda Guerassio. You can follow her on Instagram here and you can check out her website here.
(p.s. I was fortunate enough to write the copy for her website 🙃)
Maria Moore is also a great person to know as a brand and visibility coach! She can help you upgrade your DIY branding game and branding confidence. You can check out her free Facebook group here.
Other than that, you should check out my new website! I'd love to hear your thoughts! You can just click on this button riigghhttttt HERE! 🥰
Where are you at in your business? What are you looking for and where could you use help? My network has grow exponentially so I may know of someone that you'd like to connect with.
Email me and let me know!
Talk to you soon!
-Cassidy
Quote of the week
"One genuine new relationship is worth a fistful of business cards"
- Susan Cain
Cassidy Hallesy LLC
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