Happy Valentine's Day Weekend!
Any special weekend plans?
Hi there Reader!
We are just a few days away from Valentine's day. You'll have to email me and let me know if you are a fan of V-Day or if it's nothing special for you.
Personally for me - I'm a fan! I love any reason to celebrate!
Not that I need an excuse to show my loved ones a little love, but life gets busy, so I like that there's a little reminder in the calendar to appreciate the important people in my life.
There's a take out special from our favorite wood-fired pizza joint. It comes with everything. Appetizer, signature pizza, delicious sides, dessert, and even a little booze.
So tomorrow night we are going to snuggle into our new recliners with our yummy spread of food, I'm going to request a fire in the fireplace, and we'll enjoy a movie together.
No phones, no distractions. Just intentional time to hang out and enjoy each other's company.
We crave experiences.
Whether we are celebrating, going on vacation, or trying something new, we expect to get something out of it.
Just like I'm fully expecting to completely relax tomorrow night. I'm not going to be thinking about the million and one things that need to get done. I'm going to totally decompress without a single worry in the world, and it's going to be wonderful!
When it comes to making a buying decision, we buy the experience that is being described.
Taking my movie night example:
relaxed, no stress, no worries.
So what kind of experience do you want your clients to have when they work with you?
For my business, I want my clients to feel quality.
I want my clients to feel comfortable and like they are in capable hands from the moment we onboard to the moment we finish the project.
I want my clients to feel heard, relieved, excited, and confident.
I want them to understand that I am going to give them exactly what they want and it be even better than what they expected.
Potential clients won't understand the experience I provide if all they see on my website is:
Hi, my name is Cassidy.
I write website copy for online entrepreneurs.
Need help with your website copy?
Submit my contact form.
That doesn't describe what my clients experience with my service.
Client experience and the quality of the end result, especially with Done For You services, is where the value is.
But clients don't care about the details, all they care about is knowing that they can trust you and that you are going to do an excellent job, so that's what your website copy needs to tell them.
Wishing you a wonderful weekend and a happy Valentine's Day!
Talk to you soon!
-Cassidy
Quote of the week
"Effective content marketing is about mastering the art of storytelling. Facts tell, but stories sell"
- Bryan Eisenberg
Cassidy Hallesy LLC
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